We help most of our clients set up blogs for their websites.  A blog sounds like a great thing to have, right?  Well, the problem is, blogs are hard to maintain.

It’s not that blogs are hard to just write.  The hard part is finding relevant and/or valuable content that would be useful to potential customers, not just taking up web space so that you can say you have a blog.   There is no doubt that blogs are important, and can provide value to your business.  Check out 7 Reasons to Rethink Your Blogging Strategy: New Research and this Content Marketing resource.

So, as we’re all heading into 2012, you might have a little extra time to do some necessary office work, 2012 planning, or playing a little catch up.  I suggest spending a little time with your blog.  As I sit here, I have decided that I’m going to write 2-3 blogs per day for the next 2-3 weeks, and put together a plan of when to release those blogs throughout 2012.  Our Rocket Town site is built on the same platform that we recommend for most of our clients, WordPress.  A blogging system like this will typically give you the ability to schedule when your posts will be published.

So spend a little time thinking about your business, how your blog can be of benefit to your current and potential customers, and then spend a little time planning your blog calendar.   Whether you have a Huntsville blog or a business somewhere else, Blogging doesn’t have to be a thorn in your side, it just takes a little forward thinking.