It’s not that blogs are hard to just write. The hard part is finding relevant and/or valuable content that would be useful to potential customers, not just taking up web space so that you can say you have a blog. There is no doubt that blogs are important, and can provide value to your business. Check out 7 Reasons to Rethink Your Blogging Strategy: New Research and this Content Marketing resource.
So, as we’re all heading into 2012, you might have a little extra time to do some necessary office work, 2012 planning, or playing a little catch up. I suggest spending a little time with your blog. As I sit here, I have decided that I’m going to write 2-3 blogs per day for the next 2-3 weeks, and put together a plan of when to release those blogs throughout 2012. Our Rocket Town site is built on the same platform that we recommend for most of our clients, WordPress. A blogging system like this will typically give you the ability to schedule when your posts will be published.
So spend a little time thinking about your business, how your blog can be of benefit to your current and potential customers, and then spend a little time planning your blog calendar. Whether you have a Huntsville blog or a business somewhere else, Blogging doesn’t have to be a thorn in your side, it just takes a little forward thinking.